Advertising techniques continue to grow in diversity as bloggers find new ways to earn money from their content. Traditional AdSense ads have started to decline as bloggers find direct partnerships to be more rewarding and less obtrusive to the readers. Indeed, the traditional advertising landscape is changing. While content farm websites continue to feed their readers crappy advertisements, new alternatives offer unique and authentic options for making money with your blog. Those alternatives include things like sponsored content, direct advertising, content subscriptions, and product-specific advertisements.
Google hasn’t received very great reviews for their advertising modules in recent years. In addition, ad blockers are making it harder for bloggers to earn revenue through traditional advertising. Analysts expect that the use of ad blockers is going to grow by 100% in the coming five years. That means a lot less revenue for journalists or anyone who publishes content on the web. To shape a better future, bloggers need organic and user-friendly methods to promote advertising material. Static ads are a great example of how single products can be promoted to earn solid monthly revenue without running thin keyword-based ads. The same goes for creating paywall content. In exchange for a monthly subscription, you could up the ante of your advertising model. Provide exceptional and unique content that readers won’t find elsewhere.
The following plugins for monetizing your WordPress blog illustrate the diversity that advertising offers. Please share with us your own advertising experiences as a blogger. Feel free to recommend to others what networks work the best for you.
1 – Ad Inserter
There isn’t a reason why WP users couldn’t add ads themselves through custom theme files. Usually, when it comes to AdSense, that is the best approach anyway. However, plugins do add some layer of extendability. This is so, particularly when it comes to positioning ads within the content itself or adding custom rules in terms of who should see the ads and how frequently they should be displayed.
Ad Inserter adds more layers of features that make adding ads to your blog an exciting task. It aims to help bloggers add Amazon and AdSense ad codes to their content. It provides custom features like category, tag, url, and referral whitelists and blacklists. These could help you position unique ads in unique parts of your website. You can select from a custom shortcode or use custom PHP functions to add your ads directly into theme files. You can also display ads on posts, pages, or categories, search, and archive pages. These features give you the power over your ad placements. You can choose whether to show ads after the first or the third paragraph depending on the type of content that you publish.
2 – PropellerAds
Whoever is looking into adding advertisements to his or her blog or website, PropellerAds’s official WordPress monetizing plugin might be the right choice for you. You can now start earning with your page’s mobile and web visitors by installing and setting up the plugin. Folks over at PropellerAds, one of the biggest advertising networks, offer a bunch of different options you can take into consideration. From push notification, native banners, smart links and OnClick popunder, the options are there.
To get things going with PropellerAds plugin, all it requires is to undergo three simple steps. First, you sign-up for a publisher account which gives you instant approval. Second, you install and active the plugin which you can get on the link below. And third, setup different parameters, activate ad zones and you are ready to rock and roll.
3 – Meks Easy Ads Widget
While there are numerous different approaches on how to monetize your blog, banner ads are one of the most popular ones. However, instead of doing it all manually, creating each ad spot individually, here we have a fantastic WordPress monetizing plugin that goes by the name, Meks Easy Ads Widget. It offers you to set up an unlimited number of ads in the widgets area of your WordPress blog. It is pretty straightforward and quick, perfect for both beginners and advanced and experienced bloggers.
Some of the features that Meks Easy Ads Widget offers are no limits to the amount of ads you would like to create, predefined ad sizes and random ordering. Moreover, Meks Easy Ads Widget also supports image and script based ads for you to go as creative as you want with your banners. You can also rotate ads which comes very convenient.
4 – AdRotate
AdRotate is another spectacular WordPress monetizing plugin for blogs and websites. It unlocks a whole new specter of possibilities when it comes to adding banner advertisements to your page. Wherever you have some extra space to add an ad to, you can do it effortlessly with the use of AdRotate. And there is no need to know how to code to make it happen. Using AdRotate is very easy; it is child’s play if you will.
The features of this extension are very many, making sure everyone gets the most out of setting up banners on his or her page. You can connect AdRotate to 3rd-party ad networks, too, or you can create custom banners both integrate seamlessly. Moreover, you can set geo targeting, offer advertisers to manage their own ads, track clicks and get email notifications.
5 – Ads for WP
Ads for WP is an advanced WordPress monetizing plugin with loads of options to choose from. First and foremost, this tool fully supports AMP and helps you distribute banner advertisements across all devices and platforms for a seamless experience. Not only that, but an increase in earnings, too. Ads for WP is also fully in tune with Google AdSense and Media.net to name a couple. Of course, you can also create your own ads or let potential advertisers set up their preferred banner.
Ads for WP plugin supports ad blocker, allows you to set expiry and scheduling dates, has no limit to how many ads you want to create and provides advanced analytics and performance reports. If you are getting more and more serious about your online project, consider starting monetizing it. Don’t just leave all that money on the table.